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Consumer Preferences for Pears

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Carolyn Ross, Ann Colonna, and Karina Gallardo reported on their study Consumer Preferences for Pears in an online seminar last month. They presented extensive research conducted last winter with over 20 pear varieties. Objectives included identification of fruit characteristics Pacific Northwest consumers prefer, their willingness to pay for these varieties, and gaining a greater understanding of consumer purchase behavior across different sociodemographic groups.

The study was funded by the Fresh and Processed Pear Committees of Marketing order 927 with grower research assessments. Click here for the recorded seminar.

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