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Consumer Preferences for Pears

Posted by ana.myers | August 12, 2022

Consumer Preferences for Pears will be the topic of a session hosted by WSU and OSU on Tuesday, August 16th at 10:00 am. Carolyn Ross, Ann Colonna, and Karina Gallardo will discuss their extensive research conducted last winter with over 20 pear varieties. The aim of the work was to gain a greater understanding of which characteristics consumers in the Pacific Northwest prefer, what their willingness is to pay for these varieties and insights into consumer purchase behavior. Time is allotted for a question and answer session. Zoom details including the link are in the event notice on our website.

Please use this link to join the Zoom webinar.

Meeting ID: 898 1040 0942

Passcode: 526112


Karen Lewis

Program Director, Agriculture and Natural Resources

(509) 754-2011 ext 4307

Washington State University