We will discuss factors influencing block removal, internal and external threats to making a profit, and tools to aid in deciding on replanting with a new variety. There will be a 45 min panel presentation followed by a facilitated discussion, networking, and lunch. Bring your experiences to discuss.

Event flier

February 22, 2022

Pybus Public Market Event Center – Boardroom

3 N Worthen St, Wenatchee WA

10:00 am – 1:00 pm

How do you evaluate block profitability?

We will discuss factors influencing block removal, internal and external threats to making a profit, and tools to aid in deciding on replanting with a new variety.

Format

There will be a 45 min panel presentation followed by a facilitated discussion, networking, and lunch. Bring your experiences to discuss. Lunch is provided sponsored by NCW Fieldmen’s Assoc.

Registration

Please register. We need a headcount for the caterer and seating is limited. https://www.eventbrite.com/e/bringing-economics-to-the-table-tickets-238792002307

Speakers

Jeff Cleveringa heads the research and development for Starr Ranch Growers based in Wenatchee.  He coordinates future orchard plantings for company ranches and oversees Starr Ranch’s club varieties JUICI® and Karma® globally. Jeff works with sales and marketing in the promotion and supply for these club varieties.  He regularly visits worldwide breeding programs for potential variety development here in Washington.  Jeff is a Commissioner for the Tree Fruit Research Commission where he chairs the technology subcommittee, and serves as an advisor to both the WSU Sweet Cherry Breeding Program and the WSU Apple Breeding Program.  He is currently the chairman for the International Tree Fruit Association.

Dale Goldy is currently the partner and president of Gold Crown Nursery, LLC and G2 Orchards, LLC. He has also served as the assistant general manager for Stemilt Ag Services, LLC.  In this role he managed 8,000 acres of apples, cherries, and pears and their variety evaluation and development.  He has extensive experience testing new varieties, negotiating commercialization contracts, and working to develop the horticultural practices that make premium fruit. In addition to his current position he is also an industry representative to the: National Clean Plant Network – Tier 2 committee, advisory committee for the WSU Clean Plant Center Northwest-Fruit Tree, Fruit Tree Advisory Committee for the Washington State Department of Ag – Nursery Certification Program, Board of Director for Next Big Thing(NBT), Best Practices Committee Chairman for NBT, and the Little Cherry Disease Taskforce.

Dave Gleason is the horticulturist and proprietary variety developer for Domex Superfresh Growers. His career and passion for tree fruit began in childhood, following his father and grandfather working on the family farm. He has focused on pest and disease management, all aspects of orchard management, orchard development, and new apple variety development and management. He is accompanied by his dear wife, four children and 12 grandchildren.

Next Generation Tree Fruit Network: Supporting the Future Faces of Farming. We offer educational opportunities for Young and Next Generation Growers, Managers & Field staff.

Thank you sponsors: North Central Washington Fieldmen’s Association.

Extension programs and employment are available to all without discrimination. Evidence of noncompliance may be reported through your local Extension office. Reasonable accommodations will be made for persons with disabilities and special needs who contact Tianna DuPont at (509) 293-8792 tianna.dupont@wsu.edu at least two weeks prior to the event.