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The Pandemic Powerhouse

A guided walk through of the North American consumer and retail promotion programs for the 2020 cherry season, including new research looking at the rise of online shopping and the possibilities of digital marketing. This past season may have been unprecedented, but all indications point to many variables that will remain for years to come. Watch and learn how the Northwest Cherry Growers are positioning their growers to take advantage of these market opportunities. Presentation by James Michael, NW Cherries at Cherry Institute 2021. With questions contact James at

Washington State University